12 Key
Ingredients of a
Great Professional Website
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We've reviewed over 1,000 therapist websites to understand the elements that make a great professional site and we bring what we've learned to every website we build.
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Simple and Eye-Catching Home Page
People will view your home page for just a few seconds before they decide whether or not to keep looking further or to go to another page. Our home page designs are intended to get clients to slow down and think, and to engage with you as someone they can turn to for help. |
Easy Ways to Contact You
We strongly encourage to have people contact you by phone, which is why we suggest your phone number appear on every page. We also suggest you have a simple contact form on the page for those clients who are not ready to call you. |
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Compelling Personal Photo
In selecting a helping professional, people naturally want someone they can relate to. Your personal photo should be professional, without a distracting background, and should show you with a warm smile looking at the camera. If you don’t have a good personal photo, we can help you get one. |
Mobile Optimized
Since over 50% of web searches are done on mobile devices, all our sites are optimized across different platforms. If an edit is necessary, the Previewer found in your Design Dashboard shows how your site looks on both a mobile phone and a computer screen. So you'll be assured any changes you make will look great on all devices. |
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Powerful Images
The Internet is a visual medium. Your HelpingSites website comes with a growing library of images you can use on your site. You can use an image as a header, as a section on your website, or to draw attention to copy on a specific page. |
Media
If you have any news articles, radio or TV interviews, books, and so on, you will want to feature them on your site. Media is one of the best ways to stand out from the crowd. If you haven’t gotten media attention, we can work with you on getting media exposure. |
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Resources
Having resources on your site will help you be found in search engines and of course will also help the people who visit your website. HelpingSites is the only web design service that includes over 1,000 therapy tools you can put on your site. |
Social Media
While some professionals are wary about having a social media presence, this is an important way to tell about your practice. Social media is more than just cute babies and cat videos. You can also build a platform which will be an ongoing source of referrals with informative and intelligent posts. |
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Build Your Platform
Your platform consists of people who are connected to you indirectly and directly. Fans of your professional Facebook page are examples of indirect contacts. Direct contacts include people who subscribe to your newsletter or your blog. Your website should include ways for people to become direct contacts; we encourage you to offer tools from your Between Sessions library as a way to attract people into your web community. |
Analytics
Your HelpingSites.com website includes easy to understand ways to view how many people are coming to your website and how they got there. We can also install Google Analytics on your website to help you dig deeper into your website’s performance. The best websites are not static, but change constantly to reflect how your community responds to your site. |
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Great Copy
Thoughtful writing is an important part of every website. You'll want to be clear about what you offer to clients without using catch-phrases or terms that your clients won't understand. We know that people don't read websites thoroughly, so we'll help you make sure that your words are simple, clear, and placed correctly on your site. |
Active Blog
Your website includes a built in blog, which can be an important part of building your platform. Your blog is easy to use and update. It also is a key piece of how you can be found in search engines. |
