Never Worry About Getting Clients Again: A 5 Step Marketing Plan

Do you know therapists or other helping professionals who never seem to worry about getting new clients? Their biggest complaint is that they are too busy and often have to turn clients away.
 
These professionals have reached a “tipping point” in their practice, where their reputation and referral networks are so extensive, they hear from new clients every week looking for their help.
 
This could be you... and it’s simpler than you might think! 

HelpingSites has developed a straight-forward Five Step Marketing Plan that will help you build a reputation as an expert in your community.  Today we’ll give you a brief overview of these critical steps and recommend some specific tools. We’ll dig down some more into the “best practices” for each of these steps in the next few weeks.

The Five Point Plan

1. Determine your niche based on keywords.   Most therapists decide on a niche for their practice based on their interests and experience and, above all, their passion for a particular subject. But this is just the beginning. The next step is to find out who is looking for the help you are offering and to understand how they will find you.  A critical tool in this process is the Keyword Search Tool which is part of the Google AdWords program.  This free tool can help you identify exactly what people are searching for in your community so you can adjust your website and practice accordingly.
2. Drive traffic to your “sticky” website. There are lots of ways to get people to come to your website. SEO (search engine optimization), directories, public speaking in your community, social media, and more.  And there are just as many ways to make your site “sticky,” which means people stay on your site and look around after they find it. But you’ll never know that this happens unless you use another free resource from Google: Google Analytics.  When you put Google Analytics code on your website, you can find out a tremendous amount of information about who is coming to your site, wher`e they are coming form, and what they are doing once they get there.
3. Collect emails of potential clients or referral sources by giving away a high-value digital product.   Most digital marketers agree that “content” marketing is the best way to attract new people to you and your services.  Content marketing means giving your visitors high value content like the tools found on BetweenSessions.com* and having them sign-up to get these tools through either a Request Form or a drop-down form, powered by software like Mail Munch.
4. Send out a newsletter to your “community” every other week.  When your website visitors sign-up to get a free digital therapy tool, you will want to ask them to “opt-in” to receive your weekly newsletter. There are many companies that offer this service, like Constant Contact https://www.constantcontact.com/account-plus-home, MailChimp, and even GoDaddy. 
5. Build your community with content rich newsletter.  As mentioned above, newsletters (or email marketing) are one of the most effective marketing tools in building your community. But of course you have to continue providing high value and relevant content. If you need help in writing the newsletter, consider hiring a professional. There are a variety of sources to find freelance writers who can help you. We particularly like Upworks.com where you can find a wide variety of writers at varying costs.   Make sure that every communication with your community has an easy Call to Action (CTA) which was discussed in our last blog post Focusing On a Call to Action Helps Build Your Business.

Getting people who have never even heard your name to become a part of your personal community is sometimes referred as a marketing funnel and this is an essential tool in today’s digital marketing.
 
Does this sounds complicated?  Well we can make it easier for you with a HelpingSites website.

When you sign-up for a new website at HelpingSites.com we create this funnel for you!   We put all the correct code on your site and after we hear what you need in a personalized interview and, where appropriate, recommend any additional services you may desire. No other web building service can make this offer, but we can’t see any other way to do business. Simply put, your success is our success and we do not stop until you are 100% satisfied.

​Sign-up for your HelpingSites.com website today or schedule your free consultation.
 
* Don’t forget, a 6 month membership to Between Sessions is free to all HelpingSites customers.