While the trend in websites is to make them more visually appealing, the words you write on your site will always be the most important way to engage a potential client. But how can you write really great website copy that will convey your message to your potential clients if you’re not a professional writer? These four resources can help.
Start With The Basics
It goes without saying that your website and blogs should have correct grammar and correct punctuation and a program called Grammarly can help. The free version of Grammarly corrects basic punctuation and grammatical errors, and the paid version helps you correct stylistic errors and gives you suggestions to make your writing more interesting. One of the best features of this program is that you can install it as part of your Google Chrome browser, enabling Grammarly to automatically find errors in your emails, social media posts, as well as your MSWord docs.
Keep It Short and Sweet
Website copy should be direct, simple, and unadorned. Say what you mean, and say it in an honest and interesting way. Arguably, no one has mastered the art of elegantly simple writing as well as Earnest Hemingway, which is why some savvy developers invented the Hemingway app. For $19.95 you can download this app to your Mac or PC and spare your website visitors from the heartbreak of dull, complicated, and unwieldy prose.
When in Doubt, Get Help
Of course, computer programs like Grammarly or the Hemingway app only give you algorithms to improve your writing, and for many of us who are writing impaired, that just isn’t enough. If you are looking for real life folks to improve your writing, try Scribendi, a popular service that has real editors who can review your writing in 24 to 72 hours and provide you with corrections and improvements for you to consider. This service is considerably cheaper than hiring a professional editor, and their fast turnaround can’t be beaten.
When You Have Writer’s Block, Get More Help
Of course, if you are one of the many people who think about improving the writing on their website or blog, but never actually does it, then even the best editor in the world can’t help. That is where freelance services like Upwork come in. While there are many of services offering access to experienced writers, we’ve had our best results with Upwork. In addition to encouraging freelancers to create in-depth profiles, the service also provides lots of tools to help you evaluate the people who want to work for you. You can either post a job or scan their site to get the best writer for your job and your budget.
Are you looking for more ways to improve your website and attract more clients?
Lawrence E. Shapiro, Ph.D, President of Between Sessions Resources
Free 1-Hour Practice Building Consultation with Your New Business Building Website. Click here to learn more.