For many therapists, there is a desire to offer information that may go beyond the scope of their website or perhaps to provide specific resources*. These are typically accomplished in the form of a hyperlink. For the uninitiated, clicking here IS a form of a hyperlink to its definition.
Hyperlinks are useful, effective ways to help your website visitors. Depending on what you’re trying to accomplish different things can be achieved including:
Why is that last one an issue?
Think about how hard you’ve worked to bring a visitor to your website. If you offer a way to go to another website, wouldn’t you still want your site readily available to them? We encourage you to always have outside website links open up in a new browser tab. Put differently, you never want your website not active. This way they can easily get back on your site with a simple tab click. And if the outside site is needed again, they can easily jump back to that site by clicking its tab. Hitting back/forward buttons may cause confusion which site they’re or possibly even fail.
*Stay tuned for a discussion of the merits of using resources on your site.
It’s wonderful to have a great looking website. A modern attractive website immediately engages your visitors and helps them understand who you are and how you can help them. Your website is a reflection of your personality and your professional intent.
But the design of your website is just the start. Many therapists forget that a website is first and foremost a marketing tool.
The number one function of your website is to attract appropriate clients and have them contact you. And the single most important aspect of your website is your Call to Action or CTA. Simply put, this is the place on your website where you invite your visitors to engage with you in a more direct way.
There are three basic types of CTA’s that helping professionals use, and we’d like to give you some tips about the most effective ways to use them. Here’s the first and perhaps, most obvious one.
Make your phone number easy to find and the Initial contact with you ‘client friendly’.
But don’t put off getting your website in the best shape possible. Find out how to grow your business! Click here to contact us which will include an option to schedule a consult to review of your current site.