It’s wonderful to have a great looking website. A modern attractive website immediately engages your visitors and helps them understand who you are and how you can help them. Your website is a reflection of your personality and your professional intent.
But the design of your website is just the start. Many therapists forget that a website is first and foremost a marketing tool.
The number one function of your website is to attract appropriate clients and have them contact you. And the single most important aspect of your website is your Call to Action or CTA. Simply put, this is the place on your website where you invite your visitors to engage with you in a more direct way.
There are three basic types of CTA’s that helping professionals use, and we’d like to give you some tips about the most effective ways to use them. Here’s the first and perhaps, most obvious one.
Make your phone number easy to find and the Initial contact with you ‘client friendly’.
But don’t put off getting your website in the best shape possible. Find out how to grow your business! Click here to contact us which will include an option to schedule a consult to review of your current site.
Lawrence E. Shapiro, Ph.D, President of Between Sessions Resources
Free 1-Hour Practice Building Consultation with Your New Business Building Website. Click here to learn more.