For many therapists, there is a desire to offer information that may go beyond the scope of their website or perhaps to provide specific resources*. These are typically accomplished in the form of a hyperlink. For the uninitiated, clicking here IS a form of a hyperlink to its definition.
Hyperlinks are useful, effective ways to help your website visitors. Depending on what you’re trying to accomplish different things can be achieved including:
Why is that last one an issue?
Think about how hard you’ve worked to bring a visitor to your website. If you offer a way to go to another website, wouldn’t you still want your site readily available to them? We encourage you to always have outside website links open up in a new browser tab. Put differently, you never want your website not active. This way they can easily get back on your site with a simple tab click. And if the outside site is needed again, they can easily jump back to that site by clicking its tab. Hitting back/forward buttons may cause confusion which site they’re or possibly even fail.
*Stay tuned for a discussion of the merits of using resources on your site.
Lawrence E. Shapiro, Ph.D, President of Between Sessions Resources
Free 1-Hour Practice Building Consultation with Your New Business Building Website. Click here to learn more.