Signup forms are one of the best ways to help build your practice. They can serve to accomplish different things depending on your goals.
If you're sending out periodic communications, then using a pop-up style signup form is a popular and effective way to help convert site visitors to recipients of your information.
Pop-up style forms typically show up shortly after the visitor enters your website. There are many applications that can be used to create pop-ups on your website: MailMunch and Popup-Builder are example of these. Usually, they can take the contact information and integrate it into to an email marketing system like Constant Contact or MailChimp, which also has a form builder feature that will help create the pop-up. GoDaddy offers a comprehensive email marketing system that also has pop-up forms. Pricing for these services varies from free to several levels of a paid monthly subscription, depending on what you’re trying to accomplish. It’s been our experience that if you are implementing a robust effort to build your practice, then considering those systems that offer multiple services will tend to be your best value.
Here at HelpingSites, we have created customized pop-up forms for our customers which has saved them the cost of paying for a service. In fact, we have integrated a fixed button that stays on one side of the page which, when triggered, launches the same signup form as the “on-entry” pop-up. Each time a new visitor signs up, an email is sent to the therapist with the visitors’ contact information, while automatically adding the new contact to a list that can be viewed, downloaded and integrated with your email system at any time.
Another great use of a signup form is coordinating it with resource downloads*. This will enable you to identify the type of counseling service a particular website visitor may be interested in. Armed with that information, you can then reach out to them with additional targeted communications which, over time, will expose them to your expertise and help them gain confidence with your services. It's really a simple process: have the visitor click on the description of the resource which takes them to the signup form; upon completing the form, the download is presented to them. Let’s have some fun and see this in action… just click here to receive a free download "Understanding Your Signature Strengths" (a useful rating system to help increase clients' happiness)... once done, you'll be able to use it right away with your website visitors.
We love helping therapists build their practice. A key part of that is knowing who is visiting your site and following up with them through regular communications. This lets them know how your services will help them lead to a more fulfilled life. So, start using a signup form today.
And if you know a therapist who can benefit from this information, please click on the forward link below.
*Part of our service includes a free 6 month membership to Between Sessions, the country’s largest collection of downloadable forms and worksheets. This $100+ value is included free when you sign up with HelpingSites.com.
Lawrence E. Shapiro, Ph.D, President of Between Sessions Resources
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